Posts tagged “Exhibition tech”
The Virtual Trade Show Did Not Replace the Stand, but It Did Move the First Meeting Online
Virtual-only shows have faded, but UK organisers now run matchmaking apps that book meetings before the show opens. What that means for how a stand is briefed, staffed and scheduled.
AI Isn't Coming to the Show Floor. It's Already There.
Facial-recognition registration, live captioning, chatbots fielding routine questions: AI is already running quietly on UK stands. Here's where it actually earns its space, and where it's just an expensive screen.