Blog
Notes on exhibiting, stand builders, and how the introduction model works.
Why 'Could Be Sent to Up to 80 Companies' Is a Warning, Not a Feature
ESSA's own tender form tells exhibitors their brief could reach 80 companies. Its members won't pitch once the shortlist passes five. Here's why a wide net catches the wrong builders, and what to do instead.
The Best Time to Book Next Year's Stand Is at This Year's Show
Exhibitors usually sign next year's floor on site at this year's show, months before the official contractor channel even opens. Here's why that gap matters, and what happens if you wait for it to close.
Why exhibitors and builders need something in between
An introduction to Stand Between: what an independent introducer does, and why the incentives matter more than the shortlist.