Posts tagged “Lead follow-up”
A Stand With Three Calls to Action Gets None of Them Answered
Visitors give a stand seconds, so the stand needs one next step they can take without thinking. What UK sources say about headlines, QR codes and badge scanning, and what to put in the brief.
A Prize Wheel on the Stand Is a Brief Question, Not a Marketing Extra
Games can slow visitors down and start conversations, but they also take floor space, power and legal care. What a UK exhibitor should settle before booking one.
Scanning a Badge Isn't Consent: What UK GDPR Actually Requires at a Stand
Scanning a visitor's badge isn't itself valid consent under UK GDPR. What a stand actually needs before storing or marketing to a captured lead, and what the fines look like if it gets it wrong.
Why 80% of Trade Show Leads Never Get a Follow-Up (and What That Says About the Brief)
80% of trade show leads never receive a follow-up, even though show leads close faster than any other channel. Why the brief needs to cover what happens after the stand comes down.