LOUPE Europe (formerly Labelexpo Europe) 2027

LOUPE Europe is the new name for Labelexpo Europe, the long-running trade show for the label and package printing industry. Organised by Informa Markets, the event adopted the LOUPE brand to reflect a wider view of the converging technologies its exhibitors now offer.

The show covers labels, mid-web flexible packaging such as shrink sleeves and pouches, and inline folding carton converting. On the stands, visitors find digital and conventional presses, finishing and automation systems, materials, digital embellishment, workflow and production software and sustainability solutions. Live demonstrations are a defining feature, with presses and converting lines running on the show floor.

Visitors include label and packaging printers and converters, brand owners, designers and suppliers to the industry. Many come with capital investment decisions in mind, using the show to compare equipment and see new technology working before they buy.

For manufacturers, the event is a key moment for launching new presses, materials and software, and the scale of the international audience means a single show can generate leads across many markets. Equipment suppliers often plan their product development cycles around it, and visitors expect to see significant launches. Smaller specialist suppliers also benefit, as converters walking the halls are looking for consumables, tooling and services that improve the performance of the machines they already own.