About BEAUTY Düsseldorf
BEAUTY Düsseldorf is an international trade fair for professional cosmetics, organised by Messe Düsseldorf. It concentrates on the products and services used by beauty practitioners, rather than consumer retail, and is a significant date in the professional beauty calendar in German-speaking Europe.
The fair covers cosmetics and skincare treatments, body care, decorative cosmetics, nail care, foot care, permanent make-up, natural cosmetics, men's cosmetics, and wellness and spa. Exhibitors include brands, manufacturers and distributors of products and equipment for salons and treatment rooms.
Visitors are trade professionals: beauticians, nail technicians, foot care specialists, spa and wellness operators, salon owners and distributors. Many come to update their skills, see techniques demonstrated and discover new products, which makes them receptive to launches and training offers.
BEAUTY runs in parallel with hair Düsseldorf, which brings hairdressing professionals into the same week and suits suppliers whose customers run multi-service salons. For exhibitors, the attraction is direct contact with practitioners and buyers from Germany and from many other countries. Practitioners tend to buy what they have seen work, so demonstration space, such as a treatment chair, nail station or device demo area, is often the centrepiece of a stand, supported by retail-style display and a quieter corner for distributor discussions. German-speaking staff or translated materials help reach much of the audience. Stand Between can match exhibitors with builders experienced at Messe Düsseldorf.
Next edition
BEAUTY Düsseldorf 2027: what to expect
BEAUTY Düsseldorf 2027 runs from 9 to 11 April 2027 at Messe Düsseldorf, with hair Düsseldorf taking place in parallel.
For scale, Messe Düsseldorf reported more than 1,200 exhibitors and brands from 38 countries at the 2026 fair, with 45,000 trade visitors from 72 nations.
Treatment and nail demonstrations need task lighting, power for devices, seating for onlookers, hygiene provision and storage for consumables, so include these in the brief from the start. Düsseldorf hotels can be busy during trade fair weeks, so book accommodation for stand staff early. Exhibitors looking for distributors in new countries should also set aside a quieter seating area for business discussions.