About boot Düsseldorf
Every January, Messe Düsseldorf turns almost its entire fairground over to boats and water sports for boot Düsseldorf. The organiser describes it as the world's largest yacht and water sports fair, and for nine days it brings together a vast range of craft and equipment under one roof.
The scope runs from sailing yachts, motorboats and superyachts to engines, yacht technology and marine equipment, and on to diving, surfing, kitesurfing, stand-up paddling, canoeing and sport fishing. Charter companies and water sports destinations also exhibit, and the show has space for maritime art.
The audience combines trade professionals, such as dealers, distributors and suppliers, with the boating public, from first-time buyers to experienced owners and enthusiasts. That mix lets exhibitors hold dealer meetings and make direct sales at the same event, which is part of what makes the show distinctive.
boot is a key venue for boat premieres and for reaching the European marine market, and it draws visitors from a very wide range of countries. The long run is demanding for exhibitors: stands and finishes need to look as good on the final weekend as they did on day one, and staffing rotas need to keep teams fresh across busier weekends and quieter weekdays. For boat exhibitors, safe boarding steps, platforms and managed queues are essential. Equipment and accessory suppliers tend to focus on clear, well-lit displays with space for demonstration.
Next edition
boot Düsseldorf 2027: what to expect
boot Düsseldorf 2027, the 58th International Boat Show, runs from 23 to 31 January, opening to visitors from 10:00 to 18:00 daily. The show uses Halls 1 to 17 of the Düsseldorf fairground, with the exception of Halls 8a and 8b.
Large yachts need specific hall positions and delivery arrangements that are fixed well in advance, so exhibitors bringing big boats should settle these with the organiser early. Messe Düsseldorf sets staggered build-up and breakdown schedules that vary by hall, which matters if your stand sits in a hall where boats move in first. Over nine days, secure storage for brochures, stock and personal items is more useful than it might seem. Hotels in Düsseldorf fill quickly during the show.