About EAG360 (Amuse Expo, CompSocUK, London Gaming Show)
EAG360 is the new name for the UK trade show for the amusements, attractions, competitive socialising and gaming sectors, which has a history spanning more than 70 years. The event is organised by Bacta, the trade association for the UK amusement and high-street gaming industry, and operated by EAG Expo Ltd. It takes place at ExCeL London each January and is the first major show of the year for these industries.
Under the EAG360 name, three co-located shows share the event. Amuse Expo, formerly EAG, covers amusements and attractions. CompSocUK, formerly the Social Immersive Entertainment Expo, focuses on competitive socialising and immersive leisure. The London Gaming Show, formerly the London Casino and Gaming Show, connects suppliers with land-based gaming operators.
Visitors are operators and buyers from across these sectors: arcades and family entertainment centres, leisure and holiday venues, bars and competitive socialising concepts, and land-based gaming businesses, along with distributors and other industry professionals. A share of the audience travels from outside the UK.
Exhibitors take part to launch machines, attractions and venue technology at the point in the year when many operators are planning their purchasing. The three-show structure lets suppliers reach traditional amusement operators and newer leisure concepts in one visit. Machines and attractions need power, data and space for play, so demonstration areas are a common feature of stands.
Next edition
EAG360 (Amuse Expo, CompSocUK, London Gaming Show) 2027: what to expect
EAG360 2027 takes place at ExCeL London from 12 to 14 January, bringing Amuse Expo, CompSocUK and the London Gaming Show together under the new umbrella name. More than 100 exhibitors are listed for the event, and registration for visitors is open.
For exhibitors, the rebrand means visitors will be navigating three distinct show areas within one hall plan, so confirming which show area a stand sits in, and signposting it clearly, will help the right operators find it. Amusement machines and attractions usually need power and data to every unit, which should be ordered from ExCeL well ahead of the build.