About B2B Marketing Live London
B2B Marketing Live, formerly B2B Marketing Expo, is a two-day conference and exhibition for people who market to other businesses. Organised by Roar B2B, its London edition takes place at ExCeL London, and the organiser is also planning a Manchester edition.
The exhibition brings together the suppliers B2B marketing teams buy from. That includes marketing technology platforms, CRM and automation providers, data and intent specialists, content and creative agencies, events and experiential firms, promotional product suppliers and advertising networks.
Visitors are marketing leaders and practitioners: marketing directors, heads of demand generation, brand and content managers and in-house teams from companies that sell to other businesses. It is a trade event, and visitors tend to arrive with specific problems to solve, whether that is generating pipeline, improving data or making better use of AI.
The seminar programme is central to the format. Sessions run across a main stage and several theatres on both days, with speakers from well-known brands and platforms, and paid training courses on topics such as AI and SEO are offered alongside the show. Because visitors move between seminars and the exhibition throughout the day, stands near the theatres and those offering short, practical demonstrations tend to get the most traffic. For agencies and martech vendors, the show offers a concentrated audience of budget holders in a single venue.
Next edition
B2B Marketing Live London 2026: what to expect
B2B Marketing Live London 2026 takes place at ExCeL London on 18 and 19 November. The organiser expects more than 3,500 marketing leaders, over 100 exhibiting suppliers and more than 60 seminars across the two days, with speakers from brands including TikTok, Reddit, Samsung Electronics, Sky and IBM. AI and SEO training courses are being offered alongside the show.
Visitor passes are paid, with prices rising closer to the event, so the audience is generally committed rather than casual. Exhibitors can make the most of that by publicising their stand number and any on-stand sessions to prospects before the show, and by keeping demos short enough to fit between seminars.