About Professional Beauty London
Professional Beauty London is the flagship event of Professional Beauty Group, the business behind the Professional Beauty trade magazine and a family of beauty and spa shows. It serves the professional beauty, spa, aesthetics and wellness market rather than consumers, and trade visitors can register for free.
Visitors include salon owners and managers, freelance and mobile therapists, spa and hotel groups, clinic operators, distributors and retail buyers. Many come to source products for their treatment menus and retail shelves, compare equipment, and catch up on training and business advice in a single visit.
The exhibition floor brings together professional skincare and cosmetics brands, product manufacturers, spa and wellness suppliers, aesthetic and treatment technology companies, nail and tanning brands, and providers of salon software and services. Education is a major part of the format. Several live stages cover treatments, business skills, skin health and ageing, and the show hosts competitions including Nailympia and the National Massage Championship, which bring an element of spectacle and keep practitioners on site for longer.
For exhibitors, the attraction is concentrated access to independent businesses that make their own buying decisions. A brand can demonstrate a treatment, sign up new stockists and meet distributors over the same two days. International distributors also attend, and the show runs a dedicated forum for manufacturers and distributors, which makes it a useful route for brands looking to expand overseas as well as in the UK.
Show recap
How Professional Beauty London 2026 went
Professional Beauty Group reported 22,378 visitors to Professional Beauty London across 4 and 5 October 2026 at ExCeL London, the first edition held in its new autumn slot. The co-located Salon International drew a further 34,173 visitors, according to the organiser, which made for a busy combined hall.
Four main stages ran through both days, joined by a new IIAA: Active Ageing Stage. Dermalogica Pro sponsored the Skin & Longevity Stage, and speakers included Ruby Hammer MBE, Vanita Parti MBE and Dr Kai Rajeswaran. Cidesco ran workshops with international educators, while the World Spa & Wellness Convention, the International Manufacturers and Distributors Forum and round tables for salon owners all took place within the show.
Nailympia London and the National Massage Championship returned. On the floor, regenerative skincare, LED treatments, AI skin diagnostics and international pavilions stood out, with Dermalogica, CACI, Guinot and Thalgo among the exhibiting brands. The organiser said exhibitors reported strong lead generation, and one first-time exhibitor had to reprint its course information several times.
Next edition
Professional Beauty London 2027: what to expect
Professional Beauty London returns to ExCeL London on 10 and 11 October 2027, keeping the autumn slot it moved to in 2026 and running again alongside Salon International. The organiser bills it as Europe's biggest autumn beauty event, and it reported 22,378 Professional Beauty London visitors at the 2026 show, with Salon International adding 34,173 more.
Visitor registration had not opened at the time of writing, but the organiser promises brands across beauty, spa and hair, expert talks and live demonstrations. Professional Beauty Group is also launching a separate Professional Beauty Spring at Olympia London on 28 February and 1 March 2027, which some brands may weigh against or alongside the October date.
With hair and beauty audiences sharing the venue, think about how your stand reads to salon owners who cross over from Salon International. Demonstration areas need power, water and accurate lighting ordered early, and two days is short, so book meetings with distributors in advance.