About Spring Fair
Each February the NEC in Birmingham hosts Spring Fair, the UK's major early-year buying event for the home, gift and lifestyle trade. Organised by Hyve Group, it brings together wholesale brands of every size with the retailers who stock high streets, garden centres and online shops across the country.
The show is arranged around broad product areas: home and design, gift, fashion, and everyday essentials, with a Licensing Lab for licensed products. Exhibitors range from large established suppliers to small makers, and the product mix covers everything from tableware and interiors to cards, accessories and seasonal lines.
Visitors are retail buyers and decision makers. Independent shop owners make up a large part of the audience, alongside garden centre groups, department stores, gift shops and online retailers. Major national retailers also send buying teams, which gives the show weight with suppliers aiming for larger accounts.
Content stages run talks, trend forecasting sessions and practical masterclasses for retailers, which gives buyers a reason to stay longer and walk more of the halls. For suppliers, the appeal is efficiency: a single week in Birmingham can deliver new accounts, reorders from existing stockists and a clear read on what retailers are planning for the year ahead. Many exhibitors return annually because the show sits at the point when buyers are setting their ranges.
Next edition
Spring Fair 2027: what to expect
Spring Fair 2027 runs from 7 to 10 February at the NEC Birmingham. Opening hours are 9:00 to 18:00 from Sunday to Tuesday, with a 16:00 close on the Wednesday.
The notable change for this edition is the arrival of Pure London, which joins Spring Fair to form a combined fashion destination within the show. That adds a larger fashion presence to the halls and brings fashion buyers into contact with gift and home suppliers. The organiser's 2027 content programme runs across five live stages with more than 130 retail leaders speaking, under a theme it calls a Love Letter to Retail.
For exhibitors, the four-day run means staffing rotas matter, and the shorter final day affects when breakdown can start. Suppliers whose products cross over into fashion accessories may want to consider where their stand sits relative to the Pure area.