FITUR 2027

Each January, Madrid hosts one of the most important dates in the international tourism calendar. FITUR, the International Tourism Trade Fair organised by IFEMA MADRID, brings destinations, travel companies and the travelling public together across the halls of the IFEMA exhibition centre.

Exhibitors include national and regional tourist boards, government bodies, hotel groups, airlines, tour operators, travel agencies, cruise companies, transport providers and travel technology firms. The halls are organised largely by geographical region, with dedicated areas for technology and tourism businesses, and the fair has a strong representation from Spain and Latin America alongside participants from across the world.

The format serves two audiences. The first days are reserved for trade professionals, who use them for meetings, contracting and networking. The final weekend opens to the public, bringing a large consumer audience looking for travel ideas. That mix of business meetings, media exposure and direct consumer contact is unusual and is a large part of FITUR's appeal.

A series of specialist sections, including FITUR 4ALL on accessible tourism, Cruises, LGBT+, Lingua, Screen, Sports, TechY, Talent and Woman, helps niche businesses reach the right people, and FITURNEXT focuses on sustainability. Destinations often invest in ambitious, highly branded pavilions that house co-exhibitors such as regional partners and hotel groups. For travel brands with ambitions in the Spanish-speaking market in particular, it is a key date in the year.