Sirha Lyon 2027

Sirha Lyon is one of the major international gatherings for food service and hospitality. Organised by GL events through its Sirha Food division and held every other year at Eurexpo, on the edge of Lyon, it is strictly reserved for professionals working in food, restaurants and hospitality.

The show is organised by business universe. Exhibitors cover gourmet products, bakery and pastry, food products and ingredients, kitchen equipment and tableware, together with services for the hospitality trade. Visitors are chefs, restaurant and hotel owners, caterers, buyers and distributors from France and around the world.

Much of Sirha's sense of occasion comes from its competitions. The show hosts the finals of the Bocuse d'Or cooking competition and the World Pastry Cup, which draw large crowds and international media attention and give the event a profile well beyond a typical trade fair.

Because it is held every two years, Sirha is often the point at which suppliers choose to present major new products to the trade. That makes the stand a launch platform as well as a sales tool. Many exhibitors cook, demonstrate equipment or offer tastings, which turns the stand into a working kitchen with its own requirements for power, water, drainage, extraction, refrigeration and waste. Hygiene and workflow matter as much as appearance, and stands that combine a clear demonstration area with seating for buyer conversations tend to make the most of the visitors who stop.