About Technology for Marketing (TFM)
Technology for Marketing, usually shortened to TFM, is a UK trade show for marketing technology, organised by CloserStill Media and held at ExCeL London. It runs alongside eCommerce Expo and Parcel & Post Expo, so visitors researching their marketing tools can also explore ecommerce platforms and delivery services in the same venue.
The exhibition covers the tools that modern marketing teams rely on, including AI, marketing automation, CRM, analytics, content creation, email, social media, customer experience and data platforms, along with agencies that help companies put them to work. Visitors are marketing professionals from both B2B and B2C organisations, from senior leaders to specialists responsible for digital channels, data and ecommerce.
Education is a major part of the offer. Conference theatres spread across the co-located shows host sessions on strategy, technology and practical case studies, with much of the content carrying CPD accreditation. That programme encourages visitors to stay for longer and to explore the exhibition between sessions.
For exhibitors, the attraction is an audience actively looking for ways to improve their marketing technology stack, many with a specific problem or project in mind. The two day format concentrates activity, making the show an efficient way to run demonstrations, generate leads and raise awareness among UK marketing teams. Vendors that can show their product working, rather than describe it, tend to get the most from the event.
Next edition
Technology for Marketing (TFM) 2027: what to expect
The next edition of TFM takes place at ExCeL London on Wednesday 22 and Thursday 23 September 2027, again alongside eCommerce Expo and Parcel & Post Expo.
Software demonstrations drive most of the conversations here, so stands need screens that can be seen from the aisle, a reliable wired connection and enough room for a short queue without blocking neighbours. A clear headline stating the problem the product solves helps busy visitors decide in seconds whether to stop. Because visitors move freely between the co-located shows, exhibitors selling into ecommerce teams may find it worth checking which show and which part of the hall gives them the best footfall.