Who's Next Paris 2027

Since 1994, Who's Next has brought fashion and lifestyle brands together with retail buyers in Paris. Organised by WSN, it runs twice a year, in January and September, at Paris Expo Porte de Versailles, and it describes itself as a leading event for fashion and lifestyle professionals in Europe.

The exhibitor line-up is wide. Women's ready-to-wear sits at the core, joined by accessories, jewellery, beauty and lifestyle products, with French and international labels side by side. Bijorhca, the jewellery show, runs alongside Who's Next, extending the offer for buyers looking at fashion and jewellery in one visit. The organiser puts the number of brands at around 1,200 French and international labels.

Most visitors are buyers from independent boutiques, multi-brand stores, department stores and e-commerce businesses. They are joined by agents, journalists, stylists, trend agencies and content creators, which gives exhibitors exposure beyond the orders taken on the day.

Brands exhibit because buyers come to Paris at these points in the season looking for new labels as well as familiar ones. The show mixes established names with younger brands, so a newcomer can find itself in front of the same buyers as better-known competitors. A well-edited stand with a clear identity helps in such a large line-up: rails and shelving that let buyers see and handle pieces, a table for orders, and lighting that flatters product and photographs well.