About Zoomark
Bologna is the Italian home of the pet products trade, and Zoomark is the international fair that brings the sector together there. BolognaFiere Cosmoprof organises the show at the BolognaFiere exhibition district, and it is aimed firmly at business visitors rather than pet owners.
The exhibition covers pet food and treats, care and grooming products, accessories, aquariums and aquatics, as well as raw materials, machinery, packaging and technology for pet product manufacturers. That breadth means the show serves both brands looking for retail listings and suppliers selling into the manufacturing side of the industry.
Visitors are trade professionals: specialist retailers and pet store chains, mass market buyers, distributors, wholesalers, importers and exporters, e-commerce platforms, groomers, veterinarians and breeders. Conversations tend to centre on ranges, listings, pricing and territories, and the international profile of the audience makes the show a useful entry point to European and wider distribution networks as well as the Italian market.
For exhibitors, Zoomark offers a concentrated gathering of buyers who are reviewing suppliers and looking for new products. Presentation matters: buyers want to see ranges as they would appear on shelf, and packaging plays a large part in first impressions, so good lighting and uncluttered display walls tend to serve exhibitors better than elaborate structures.
Next edition
Zoomark 2027: what to expect
The 2027 edition of Zoomark takes place at BolognaFiere from 11 to 13 May. The organiser reported exhibitors from 56 countries and visitors from 120 countries at the previous edition in 2025. Exhibitors range from pet food brands to suppliers of raw materials, machinery and packaging, so stands serve quite different buyer conversations.
Food and treat brands should check the rules on sampling and food handling before planning a tasting point, and aquatics exhibitors need to confirm water, power and weight requirements well ahead of build-up. Some multilingual material helps with the international audience, and Bologna accommodation is worth securing early, as the city fills during major fairs.