Bett UK 2027

20 Jan to 22 Jan 2027
ExCeL London, London

Short notice: book a builder now
Bright early years classroom
Illustrative image

About Bett UK

Bett, originally the British Educational Technology Show, has been part of the education calendar since 1985. Organised by Hyve and held annually at ExCeL London, Bett UK is the flagship of a wider family of events that now includes Bett Brasil, Bett Asia and Bett USA.

The exhibition covers the technology and resources that schools, colleges and universities buy: learning platforms and software, classroom displays and devices, networking and infrastructure, assessment and management systems, STEM and coding resources, accessibility tools and services. Exhibitors range from global technology companies to small edtech start-ups.

Visitors are drawn from across the education community. Teachers, school and trust leaders, higher education staff, IT managers and government representatives attend alongside resellers, distributors and investors. It is a professional event aimed at people who use, buy or influence the purchase of education technology.

Timing is a large part of the appeal. Bett falls early in the year, when schools are beginning to plan budgets and purchases, so conversations on the stand can feed directly into buying decisions. The content programme is substantial, with multiple theatres and hundreds of speakers covering teaching practice, digital strategy, school leadership and the use of artificial intelligence in education. Programmes such as the SEND Village, Women in EdTech and Kids Judge Bett give the show a broader character than a pure exhibition. For edtech companies, few events offer the same reach into the sector in a single week.

Next edition

Bett UK 2027: what to expect

Bett UK 2027 runs from 20 to 22 January at ExCeL London. The organiser reported that the 2026 show welcomed more than 37,000 members of the education community, including 14,000 education decision makers, with over 700 exhibitors and attendees from 130 countries.

Teachers and IT leads want to see products working, so demonstration space usually earns its place: interactive displays, device bars or a small presentation area for short sessions. Plan power and connectivity carefully and keep offline versions of demos ready in case the network is under strain. Because visitor flow peaks around popular theatre sessions, schedule specialist staff to be on the stand at those times rather than spread evenly through the day.

Key facts

Dates
20 Jan to 22 Jan 2027
Venue
ExCeL London, London
Who visits
Trade
Organiser
Hyve
How often
Every year
Exhibitors
700+
Visitors
37,000+
Sectors
Education, Technology & IT
Website
Official Bett UK website

Planning timeline for a custom stand

Rules of thumb for a medium-sized custom stand. Your exhibitor manual has the exact deadlines for Bett UK.

  1. 20 Jul 2026Book your stand builderGet two or three quotes and a first design.
  2. 20 Sept 2026Sign off the stand designFinal layout, graphics plan and budget agreed.
  3. 25 Nov 2026Submit stand plans and safety paperworkStand plans, risk assessments and insurance usually go to the organiser 6 to 8 weeks out. Check the exhibitor manual.
  4. 16 Dec 2026Send final graphics artworkAround 4 to 6 weeks before the show.
  5. 30 Dec 2026Confirm deliveries and build-up timesBook shipping, parking and your build slot.
  6. 20 Jan 2027Show opens

Dates checked against the organiser's website. Always confirm on the official site before booking.

Planning your stand